EVALUATION
OF TRAINING
In common parlance, evaluation is the
objective assessment of the past to facilitate better forecasting and
controlling of the future. In the context of training, it is used to determine
the effectiveness of a training programme. Hamblin defined it as “any attempt
to obtain information (feedback) on the effects of a training programme, and to
assess the value of the training in the light of that information”. Evaluation
in whatever language it is defined should involve the following important
elements:
- Evaluation is a planned process;
- It aims at improving the
Knowledge and skill of the participants, changing his behavior in the
organization, improving other key result areas of he organization such as
cost of production, absenteeism and turnover rate as well as taking,
decisions about the desirability, nature and content of future training.
- It involves collection to
information from the trainees (on both pre – training and post – training
situation), from his superiors, his subordinates and peers.
- Training is evaluated in terms of
objectively variable standards or criteria.
LEVELS OF
EVALUATION
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1. REACTION: |
This reflects the
feelings of the trainees about the training programme, its methods, contents,
quality of the speaker, physical facilities of the programme, suggestion about
what will make the programme more effective, etc.
1.2 Uses
- The trainer gets the views of the
participants about the methods, contents and nature of the training programme.
This helps him to modify, revise and improve the subsequent part of the
same programme or the subsequent programmes.
- The participants get a common
forum to ventilate their individual feelings which facilitates the
trainers to understand the situation and take corrective measure so that
communication gap is reduced.
1.3 Modus
operandi for evaluating reactions
- Objectives are to be set up in
verifiable terms
- Data analysis plan should then be
decided.
- Questionnaires should be designed
and developed reflecting the major objectives.
- Information about the honest
reaction should be collected by making the questionnaire anonymous.
- The question should be open-ended
and multiple-choice but easy.
1.4 When to
evaluate
A reaction may be
evaluated either at the end of the training programme or at the check points
during the programme.
1.5 Methods
of tests used for evaluation of reaction
Well-designed
questionnaire.
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2. LEARNING: |
This reflects the change in the level of knowledge and/or skills of this participants during the training program.
2.2 Uses
1) The
increase of knowledge and/or skill of training programmes of the participants
in the specific areas of activities as a result of the programme is recognized
by a large number of training institutes as a valid criterion for evaluating
their efforts.
2) By
measuring the extent of transfer of learning the sponsoring organization comes
to know how much knowledge and skill the employees could absorb through the
training programme.
2.3
Modus operandi for evaluating learning
1) The
tests for learning should reflect the major issues that were discussed and
taught in the training programme.
2) The
questions should be simple and objectives type e. g multiple choice, true –
false.
3) The
question should be such that in answering them the participants need utilize
their understanding of material and just rote memory.
4) In
order to compare the level of learning control group (not receiving the
training) may be required for the test with the experimental group
5) Proper
rating of the evaluation results with the help of statistical methods of great
significance.
2.4
When to evalute.
1) Pre-training
and post-training situatioins.
2) At
the cheek point.
2.5
Types of tests used for evaluation of learning.
Unusually two types
of tests are used for evaluation of learning. They are:
1) Paper
and pencil tests
This
is a very widely used method specially for these programme where principles and
facts are taught.
2) Performance
tests
These
type of tests are very easy to use for those areas of training where
measurement of skill is relatively simple, e.g. typing speed and job
instruction training to the supervisors.
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3. JOB BEHAVIOR: |
This type of
evaluation seeks to determine the change in the job performance of the
participants as a result of training.
3.1
Uses.
1) The
client organization who sponsors the training and spends both monetary and
human resources on it gets a clear understanding about how much benefit it
obtains out of the training in terms of positive change in job behavior.
2) The
training organizations come to know how much of the learning imparted by them
is applicable to real work situation and what are the major problems in the
application of the knowledge and/or skills gathered in the class room to the
work place.
3.2
Modus operandi for evaluating job behaviour
1. Identification
of the major performance indices of the individual employee by which the
evaluation has to be made, e.g. number of pieces produced (in case of
production worker), frequency of complaints against the concerned officer, rate
of absenteeism, decision making, preventing and handling grievances and
initiating change.
2. A
benchmark study of the performance of the trainee has to be conducted before
the training takes place.
3. A
study of the after – training performance has to be conducted allowing a gap of
three to four months.
4. The
study should cover the following groups viz.the trainee, the immediate superior
of the trainee, trainee’s peers; and trainee’s subordinate.
5. A
centered group (not receiving training) should be used.
3.3
Methods and techniques used for evaluation of job behaviour.
a. A
bench-mark study about pre-training job performance by well
questionnaires/interviews.
b.
A Post-training study of the job
behavior by well designed questionnaires/interviews’
c.
Group discussion in refresher course
or evaluation session.
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4. RESULTS |
This types of
evaluation seeks to assess the tangible results of the training programme on
the level of organisational performance in terms reduced cost, higher
productivity, improved safety, decrease in employee grievances and so on.
4.1
Uses.
- The client organisations justify
the cost involvement in training process by knowing how this has helped in
achieving the organisational goals.
- The training institutes justify
the repetition of such programmes knowing its real impact in organization
level.
4.2.
Modus operandi for evaluation results.
- Identification of the major
indices of the organisational goals or results by which evaluation has to
be made. These may include such indices as reduced costs, improved
efficiency, increased profit, reduction in grievances, reduced turnover,
improved quality, increased volume of output and improved capacity
utilisation.
- A comparative study of the
organisational performance of before training and after – training
situation should be carried out.
- Analysis and communication of the
evaluation results to the client organisations should be made.
4.3
Methods and techniques of evaluation of results
The following methods or techniques may use
for evaluation of the achievement of results:
a.
Depth interviews with both the trainee
as well as his superior.
b.
Mailed questionnaires.
Assessments and the Kirkpatrick Model
Using Assessments to Evaluate Training
Donald Kirkpatrick
§ Kirkpatrick developed a model of training evaluation in 1959
§ Arguably the most widely used approach
§ Simple, Flexible and Complete
§ 4-level model
The Four Levels
§ Level I: Evaluate Reaction
§ Level II: Evaluate Learning
§ Level III: Evaluate Behavior
§ Level IV: Evaluate Results
§ Fifth level was recently “added” for return on investment (“ROI”) but this was not in Kirkpatrick’s original model
Relationship Between Levels
§ Each subsequent level is predicated upon doing evaluation at lower level
§ A Level 3 will be of marginal use, if a Level 2 evaluation is not conducted
Only by assessing each level can we yield
actionable results
Types of Assessments Used at Each Level
Reaction - What Is It?
§ How favorably participants react to the training (“Customer satisfaction”)
n Collects reactions to instructor, course, and learning environment
n Communicates to trainees that their feedback is valued
n Can provide quantitative information
Reaction - What It Looks Like
§ Questionnaire - Most common collection tool
n Content
n Methods
n Media
n Trainer style
n Facilities
n Course materials
Reaction - How to Perform
§ Determine what you want to find out
§ Design a form to collect/quantify reactions
§ Do Immediately
§ Develop acceptable scoring standards
§ Follow-up as appropriate
Learning - What Is It?
§ Knowledge
§ Skills
§ Attitudes
Learning - What It Looks Like
§ Media used to measure learning:
n Text
n Voice
n Demonstration
§ Methods used to measure learning:
n Interviews
n Surveys
n Tests (pre-/post-)
n Observations
n Combinations
Learning - How to Perform
§ Use a control group, if feasible
§ Evaluate knowledge, skills, and/or attitudes before and after
§ Get 100% participation or use statistical sample
§ Follow-up as appropriate
Behavior - What Is It?
§ Transfer of knowledge, skills, and/or attitude to the real world
n Measure achievement of performance objectives
Behavior - What It Looks Like
§ Observe performer, first-hand
§ Survey key people who observe performer
§ Use checklists, questionnaires, interviews, or combinations
Behavior - How to Perform
§ Evaluate before and after training
§ Allow ample time before observing
§ Survey key people
§ Consider cost vs. benefits
n 100% participation or a sampling
n Repeated evaluations at appropriate intervals
n Use of a control group
Results - What Is It?
§ Assesses “bottom line,” final results
§ Definition of “results” dependent upon the goal of the training program
Results - What It Looks Like
§ Depends upon objectives of training program
n Quantify
§ Proof vs. Evidence
n Proof is concrete
n Evidence is soft
Results - How to Perform
§ Use a control group
§ Allow time for results to be realized
§ Measure before and after the program
§ Consider cost versus benefits
§ Be satisfied with evidence when proof is not possible
Summary
§ Level I: Evaluate Reaction
§ Level II: Evaluate Learning
§ Level III: Evaluate Behavior
§ Level
IV: Evaluate Results
Readings to Consider
§ Kirkpatrick, Donald L.
(1998). Evaluating Training Programs: The Four Levels. Berrett-Koehler
Publishers.
§ Worthen, Blaine R,
James R. Sanders, Jody L. Fitzpatrick (1997). Program Evaluation:
Alternative Approaches and Practical Guidelines (Second Edition).Addison, Wesley,
Longman, Inc.
§ Kirkpatrick, Donald L.
(1998). Another Look at Evaluating Training Programs. American Society for
Training & Development.
§ Sieloff, Debra A.
(1999). The Bridge Evaluation Model. International Society for Performance
Improvement.
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